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Malt-O-Meal® Breaks Ground on New Production Facility


North Carolina Plant to Expand Cereal Manufacturer’s U.S. Distribution Minneapolis, MN — June 25, 2007

Minneapolis based Malt-O-Meal® Company, the nation’s fourth laragest ready-to-eat cereal manufacturer, will hold a groundbreaking ceremony on Tuesday, June 26, for its newest manufacturing facility in Asheboro, N.C.

The groundbreaking will be held at 10:30 a.m. at the future Malt-O-Meal® plant site, in the north parking lot at the Asheboro Mill, Central Piedmont Industrial Park, 2525 Bank Street, Asheboro.

The facility will include a remodel of a 175,000 square foot building, formerly occupied by Unilever Best Foods, and new consturction of an additional 200,000 square feet. Operations for the facility will begin in late 2008. Malt-O-Meal® will employ more than 160 people by 2012.

The plant is the fourth in Malt-O-Meal’s distribution network, joining two plants in Northfield, Minn. and one in Tremonton, Utah. “The plant will serve as Malt-O-Meal’s East Coast manufacturing location, expanding our capacity and reach from New England to Miami,” says John Lettman, CEO, Malt-O-Meal® Company. “We are glad to be able to build upon an existing facility to bring jobs to the Asheboro region.”

“Randolph County is proud that Malt-O-Meal® has selected Asheboro for its new facility,” said Bonnie Renfro, president, Randolph County Economic Development. “We look forward to a long and successful history together with the creation of many new jobs and opportunities for our region.” Malt-O-Meal® selected the site after a year-long, multi-state search to expand its growing East Coast market, established with a 2002 acquisition of Quaker Oats Corporation’s bagged cereal division.

More than 25 million families eat Malt-O-Meal® breakfast foods each year. Its nationally distributed line of value-priced, cold cereal products feature nine brands in the category’s top 50, including Frosted Mini Spooners, Golden Puffs, Tootie Fruities and Cinnamon Toasters. In September, 2006, a leading product evaluation publication conducted a review of the cold cereal category. The Malt-O-Meal® cereals tested, ranked equally with leading cereals from General Mills and Kellogg’s, at a lower cost per serving.

Founded in 1919, Minneapolis-based Malt-O-Meal® Company produces over 30 different ready-to-eat cereals, three varieties of Malt-O-Meal® Hot Wheat cereal, and a full line of oatmeal products. Besides the company’s production facilities in Minnesota, Utah and North Carolina, Malt-O-Meal® operates distribution centers in Minnesota, Utah, Tennessee and Pennsylvania. For more information on the company, including where to buy Malt-O-Meal® cereals and how to join Cereal Central (an online community featuring tips on how to save money), visit

For more information contact:
Linda Fisher
North Woods Advertising