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Malt-O-Meal® Annual Cereal Sale to Benefit United Way


It’s time for Malt-O-Meal’s annual “Cereal Day for United Way!” On Sept. 22, 2011, for one day only, the Minnesota-based company will sell bags of its family favorite varieties for just $1.

Held from 7:30 a.m. until the cereal runs out (typically around noon) in the Crystal Court at the IDS Center, all proceeds from the sale will benefit the Greater Twin Cities United Way. Malt-O-Meal’s goal is to sell 25,000 bags of cereal, and for every bag sold, the company will also donate $1, for a maximum donation of $50,000.

“The amazing people at Malt-O-Meal have again inspired people to find new ways to help,” explains Andy Goldman-Gray, senior vice president, Greater Twin Cities United Way. “Their generous donation of Frosted Mini Spooners and other cereals has not only offered nutrition for the lucky people who make it to the sale, it has fed hope for the many people in our community who won’t have to go to bed hungry tonight.”

Following the success of the program in Minneapolis over the past 8 years, Malt-O-Meal has partnered with United Way branches in other areas to host similar sales. In June, the company held a cereal sale in St. Ansgar, IA, which raised more than $8,000 for the United Way of North Central Iowa. On Sept. 24, Malt-O-Meal’s Asheboro, NC plant will host a sale, with the goal of raising $10,000 for the United Way of Randolph County. And on Oct. 1, the company’s Trementon, Utah plant will host its own sale, aiming to raise $24,000, totaling more than $92,000 in potential donations to United Way affiliates across the country.

“The dedicated work of the Greater Twin Cities United Way and all its volunteers impacts our community’s most pressing problems,” says Linda Fisher, Malt-O-Meal’s corporate communications manager. “We look forward to greeting our downtown neighbors at our cereal sale on Thursday. Their support each year is a great example of the generosity and big heart of the Twin Cities community.”