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MOM Brands™ Cereals Win Cooking Light® Award


Every day, more families nationwide are discovering the great taste, quality and value of cereals made by the Malt-O-Meal company, and they’re not the only ones! The folks at Cooking Light Magazine recently discovered Malt-O-Meal’s cereals and awarded not just one, but two, varieties their highest honor: the 2011 “Taste Test Awards.”

Nicknamed “The Tasties,” Cooking Light set out to find America’s best supermarket products in 18 different categories, including cereal. To qualify, foods had to be available in major markets nationwide and meet certain nutritional criteria. In the end, 200 products were subjected to a “blind” taste test and the best of each category were chosen.

Three Sisters’ Sweet Wheat cereal received a mention as one of the top three in the frosted shredded wheat cereal category, and Malt-O-Meal brand Frosted Mini Spooners was awarded the grand prize honor in the same category. Here is what Cooking Light had to say about its selections:

  • GRAND PRIZE WINNER – Malt-O-Meal Frosted Mini Spooners: “The least expensive of the bunch took our top honors with its old-fashioned traditional taste. The airy biscuits have a hearty sprinkling of sugar and a crisp, light texture.”
  • TASTE TEST AWARD – Three Sisters Sweet Wheat: “A sweet crunch hits the taste buds, transitioning into a wheaty, earthy aftertaste. Great depth of flavor.”

Quality innovation goes into making the Malt-O-Meal brands’ frosted shredded wheat cereals. Where most shredded wheat cereals have up to seven layers of wheat shreds baked on top of one another, Malt-O-Meal brand and Three Sisters brand cereals have twelve layers, which contribute to the difference in the quality and taste. Frosted Mini Spooners is the company’s best-selling cereal variety and is sold nationwide in grocery stores, mass merchant stores, convenience stores, and dollar stores. It is approved by the USDA for inclusion in its WIC (Women, Infants, and Children) program. Three Sisters Sweet Wheat is sold exclusively at Whole Foods Market® stores in the United States.

“We are committed to finding better ways to provide a better breakfast at a better price and this Cooking Light award is proof that we’re succeeding,” says Malt-O-Meal consumer marketing manager, Linda Fisher. “It’s always flattering when the thought leaders on eating well reinforce what our loyal customers have been telling us for years.”

The 2011 Cooking Light Taste Test Awards are featured in the October issue of the publication, available on newsstands now.